Vol. 10 No. 1 (2026): International Journal of Business Studies

Articles

• Exploring Non-Attitudinal Factors: The Role of Symbolic Meanings and Consumer Mindset in Driving Generation Z's Green Clothing Purchase Intention

  Hanni Audi Chesyta Zihni ⁽¹⁾, T. Ezni Balqiah ⁽²⁾

  (1) Universitas Indonesia, Indonesia ,

  (2) Universitas Indonesia, Indonesia

  1-16

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  DOI : 10.32924/ijbs.v10i1.406

  Abstract View : 10

  PDF downloads: 10
• Does Foreign Ownership Affect Firm Performance? The Moderating Role of Indonesia’s Omnibus Law

  Jungjungan Sitorus ⁽¹⁾, Lukman Hanif Arbi ⁽²⁾

  (1) Universitas Indonesia, Indonesia ,

  (2) Universitas Indonesia, Indonesia

  17-25

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  DOI : 10.32924/ijbs.v10i1.409

  Abstract View : 8

  PDF downloads: 3
• The Effects of Creative Visual Content, Affiliate Marketing, and Influencer Marketing on Consumer Purchase Intention

  Raehan Ferdian Putra ⁽¹⁾, Erwin Permana ⁽²⁾

  (1) Pancasila University, Indonesia ,

  (2) Pancasila University, Indonesia

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  DOI : 10.32924/ijbs.v10i1.419

  Abstract View : 7

  PDF downloads: 3