Vol. 10 No. 1 (2026): International Journal of Business Studies

Articles

• Exploring Non-Attitudinal Factors: The Role of Symbolic Meanings and Consumer Mindset in Driving Generation Z's Green Clothing Purchase Intention

  Hanni Audi Chesyta Zihni ⁽¹⁾, T. Ezni Balqiah ⁽²⁾

  (1) Universitas Indonesia, Indonesia ,

  (2) Universitas Indonesia, Indonesia

  1-16

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  DOI : 10.32924/ijbs.v10i1.406

  Abstract View : 95

  PDF downloads: 110
• Does Foreign Ownership Affect Firm Performance? The Moderating Role of Indonesia’s Omnibus Law

  Jungjungan Sitorus ⁽¹⁾, Lukman Hanif Arbi ⁽²⁾

  (1) Universitas Indonesia, Indonesia ,

  (2) Universitas Indonesia, Indonesia

  17-25

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  DOI : 10.32924/ijbs.v10i1.409

  Abstract View : 77

  PDF downloads: 56
• The Effect of Hedonic Shopping Motivation and Fear of Missing Out (FOMO) on Impulsive Buying Behavior: A Study of Tiktok Shop Twin Date Sales

  Andre Bagus Pramudita ⁽¹⁾, Popy Rufaidah ⁽²⁾

  (1) Padjadjaran University, Indonesia ,

  (2) , Indonesia

  60-73

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  DOI : 10.32924/ijbs.v10i1.415

  Abstract View : 135

  PDF downloads: 104
• Women Entrepreneurship Orientation and Marketing Capability in Driving SME Performance: Empirical Evidence from Indonesia

  Nabila Kharimah Vedy ⁽¹⁾

  (1) Universitas Islam Indonesia, Indonesia

  40-50

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  DOI : 10.32924/ijbs.v10i1.413

  Abstract View : 63

  PDF downloads: 37
• Developing a Community-Based Smart Edu-Tourism Model: Integrating Green Marketing and Artificial Intelligence for Urban Sustainability

  Amelia Naim Indrajaya ⁽¹⁾, Yulita Fairina Susanti ⁽²⁾, Eka Sri Dana Afriza ⁽³⁾, Hamid H. Kazeroony ⁽⁴⁾

  (1) Sekolah Tinggi Manajemen IPMI, Indonesia ,

  (2) IPMI Institute, Indonesia ,

  (3) IPMI Institute, Indonesia ,

  (4) Walden University, United States

  51-59

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  DOI : 10.32924/ijbs.v10i1.420

  Abstract View : 62

  PDF downloads: 36
• The Effects of Creative Visual Content, Affiliate Marketing, and Influencer Marketing on Consumer Purchase Intention

  Raehan Ferdian Putra ⁽¹⁾, Erwin Permana ⁽²⁾

  (1) Pancasila University, Indonesia ,

  (2) Pancasila University, Indonesia

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  DOI : 10.32924/ijbs.v10i1.419

  Abstract View : 277

  PDF downloads: 167
• An Analysis of Gamification in Boosting Training Effectiveness: The Mediating Role of Engagement

  Paula Lukita ⁽¹⁾, Edwin Ibnu Margani ⁽²⁾, Vitriawaty ⁽³⁾, Tengku Mohd. Khairal Abdullah ⁽⁴⁾

  (1) Binus Business School, Indonesia ,

  (2) , Indonesia ,

  (3) , Indonesia ,

  (4) , Indonesia

  74-87

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  DOI : 10.32924/ijbs.v10i1.421

  Abstract View : 61

  PDF downloads: 43