https://ijbs.ipmi.ac.id/index.php/ijbs <p style="text-align: justify;"><strong>International Journal of Business Studies (IJBS)</strong> is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. <br><br>IJBS aimed to provide research articles in order to have a significant implication to the world of business management studies. IJBS’s primary objective is to bridge the gap between theory and practice in business management. <br><br>The journal covers a variety of business management topics and original researchers in the following areas such as:&nbsp;</p> <ul style="text-align: justify;"> <li class="show">Business Economics</li> <li class="show">Marketing Management</li> <li class="show">Financial Management</li> <li class="show">Financial Accounting</li> <li class="show">Strategic Management</li> <li class="show">Human Resource Management</li> <li class="show">Entrepreneurship</li> <li class="show">E-Business</li> <li class="show">International Business</li> <li class="show">Innovation and Competitiveness</li> <li class="show">Business Ethics and Sustainable Development</li> <li class="show">Management Accounting</li> <li class="show">Leadership</li> <li class="show">Organizational Behavior</li> <li class="show">Risk Management</li> <li class="show">Knowledge Management</li> <li class="show">Management Control System</li> <li class="show">Management Information System</li> </ul> <p style="text-align: justify;">Every manuscript contains research methods, empirical results, managerial implication and latest references from primary sources which based on Indonesian context or global issues that have a significant impact on contribution to the development of business management in Indonesia. Furthermore, IJBS is highly relevant to all professionals, managers, directors, consultants, entrepreneurs, business scholars, professors, academic researchers and graduate students in the field of business management.</p> <p style="text-align: justify;"><strong>The journal is accredited by the Ministry of Research Technology and Higher Education Republic of Indonesia NOMOR <a href="https://drive.google.com/file/d/1ApP7qbvhIOtcyi-Bja0F7JNlTG1Bez11/view?usp=sharing">158/E/KPT/2021</a> on December, 27th 2021 as&nbsp;SINTA 3.</strong></p> <p style="text-align: justify;">IJBS has become a CrossRef Member since the year 2018. Therefore, all articles published by IJBS will have a unique DOI number.</p> <p style="text-align: justify;"><br> <br><strong>ISSN: <a href="http://u.lipi.go.id/1494482135">2580-0132</a></strong></p> <p style="text-align: justify;"><strong>E-ISSN: <a href="http://u.lipi.go.id/1519895562">2622-4585</a></strong></p> Sekolah Tinggi Manajemen IPMI en-US International Journal of Business Studies 2580-0132 <p><strong><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License"><br></strong>International Journal of Business Studies by Sekolah Tinggi Manajemen IPMI&nbsp;is licensed under a<strong> <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</strong></p> <p>Authors who publish with this journal agree to the following terms:<br>1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <strong>CC BY-SA Creative Commons Attribution-ShareAlike 4.0 International License</strong>&nbsp;that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.<br>2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.<br>3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.<br>4. Copyright Transfer Agreement Form <strong>can be downloaded <span style="text-decoration: underline;"><a href="https://drive.google.com/open?id=18bUsiBXjvxkZPWoMM9b-Mw85N_HSRC52">HERE.</a></span></strong></p> https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/372 <p>The concept and strategies of Influencers marketing are often for tangible product or digital products over the years. However, the implementation of influencer marketing within service, especially the higher education (HE) sector remains underexplored, despite its success in other industries such as beauty, fashion, and e-commerce. This study aims to bridge the research gap by investigating the key roles, sectors, platforms, and types of influencers suitable for HE institutions. The objectives include identifying the roles of influencers in shaping perceptions and decision-making processes, determining the most effective sectors and platforms for influencer marketing in HE, and exploring the types of influencers best suited for promoting HE institutions. Findings indicate that credibility, trustworthiness, engagement, and social proof are critical influencer roles. The most relevant sectors are fashion, e-commerce, and health, while Instagram, TikTok, and YouTube emerge as the dominant platforms. Virtual influencers, micro-influencers, and niche influencers are identified as the most effective for HE campaigns. These insights provide actionable recommendations for HE institutions to strategically adopt influencer marketing, enhancing engagement with prospective students and strengthening institutional branding.<br>Keywords: Influencer for Higher Education, Credibility, Social Proof, Social Media Platforms, Virtual Influencers, Micro Influencers, Niche Influencers</p> Sasotya Pratama Liza Agustina Nelloh ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-03-05 2025-03-05 9 1 https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/366 <p>This study undertakes a comprehensive and systematic review of the influence of different leadership approaches within the telecommunication industry, a critical factor for organizational success. Using systematic literature review methods, it analyzed 51 articles from four databases across 24 countries. Among 27 leadership styles, there are two of the most studied leadership styles namely transformational and transactional leadership. In addition, newer leadership styles like strategic, agile, ambidextrous, level five, ethical, directive, participative, democratic, and smart leadership have gained attention. The research rigorously assesses how each style influences variables positively or negatively, focusing on the top five crucial aspects; organizational performance, employee creativity, organizational citizenship behavior, organizational culture, and employee performance. The telecommunications industry was chosen because of its rapid expansion, focus on technology, worldwide reach, and substantial economic influence. The industry's traits are closely associated with different styles of leadership.&nbsp; The study offers valuable insights into leadership style adoption in telecommunications and recommendations for further research.</p> Misbahudddin M Mohammad Syamsul Maarif Arif Imam Suroso Yunus Triyonggo ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-03-05 2025-03-05 9 1 10.32924/ijbs.v9i1.366