Developing a Community-Based Smart Edu-Tourism Model: Integrating Green Marketing and Artificial Intelligence for Urban Sustainability

Authors

  • Amelia Naim Indrajaya Sekolah Tinggi Manajemen IPMI
  • Yulita Fairina Susanti IPMI Institute
  • Eka Sri Dana Afriza IPMI Institute
  • Hamid H. Kazeroony Walden University

DOI:

https://doi.org/10.32924/ijbs.v10i1.420

Abstract

Community-based edu-tourism in urban areas is a promising approach to sustainability, cultural preservation, and community empowerment, but many initiatives struggle with competitiveness and digital adaptation after the pandemic. While green marketing provides an ecological framework and smart tourism highlights the potential of AI and digital tools, their integration remains limited, particularly in urban edu-tourism. This paper proposes a conceptual framework combining the seven dimensions of green marketing with AI-enabled smart tourism to create smart, sustainable, and personalized edu-tourism experiences. The study contributes theoretically by extending sustainability marketing through technological enablers, and practically by offering guidance for policymakers, tourism managers, and communities to design competitive edu-tourism models aligned with the United Nations Sustainable Development Goals (SDGs).

Downloads

Submitted

2026-02-20

Accepted

2026-03-09

Published

2026-02-27

How to Cite

Indrajaya, A. N., Fairina Susanti, Y., Afriza, E. S. D., & H. Kazeroony, H. (2026). Developing a Community-Based Smart Edu-Tourism Model: Integrating Green Marketing and Artificial Intelligence for Urban Sustainability. International Journal of Business Studies, 10(1), 51–59. https://doi.org/10.32924/ijbs.v10i1.420

Issue

Vol. 10 No. 1 (2026): International Journal of Business Studies

Section

Articles

License

Copyright (c) 2026 Amelia Naim Indrajaya, Yulita Fairina Susanti, Eka Sri Dana Afriza, Hamid H. Kazeroony

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
International Journal of Business Studies by Sekolah Tinggi Manajemen IPMI is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

1. Copyright Transfer Agreement Form can be downloaded HERE.
2. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a CC BY-SA Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.