Vol. 9 No. 3 (2025): International Journal of Business Studies

Articles

• TikTok, Instagram and Facebook Impact to the Hotels in the United Kingdom, Ireland and Spain

  Timotius A Racmat ⁽¹⁾, Irma M Nawangwulan ⁽²⁾, Samuel PD Anantadjaya ⁽³⁾, Deby C Borosi ⁽⁴⁾, Pikat AR Muqaddasah ⁽⁵⁾, DC Ethan Samuel ⁽⁶⁾, Daniella CE Samuel ⁽⁷⁾, Brian McNerney ⁽⁸⁾

  (1) , Indonesia ,

  (2) , Indonesia ,

  (3) IPMI Institute, Indonesia ,

  (4) , Ireland ,

  (5) , United Kingdom ,

  (6) , Indonesia ,

  (7) , Indonesia ,

  (8) , United States

  249-280

  • PDF

  DOI : 10.32924/ijbs.v9i3.407

  Abstract View : 290

  PDF downloads: 38
• Reframing the Role of Social Media in Enhancing Product Awareness in Indonesia’s Crop Protection

  Mindy Rahayu ⁽¹⁾, Leonnard Ong ⁽²⁾

  (1) IPMI, Indonesia ,

  (2) IPMI Institute, Indonesia

  240-248

  • PDF

  DOI : 10.32924/ijbs.v9i3.416

  Abstract View : 281

  PDF downloads: 25
• Determinants of Consumers' Intention to Use QR Code-Based Intelligent Packaging on Food Products: Evidence from the Indonesian Market

  Rolando Gultom ⁽¹⁾, Adi Zakaria Afiff ⁽²⁾

  (1) Universitas Indonesia, Indonesia ,

  (2) Universitas Indonesia, Indonesia

  142-161

  • PDF

  DOI : 10.32924/ijbs.v9i3.395

  Abstract View : 790

  PDF downloads: 234
• Beyond Influence: How Influencer Credibility and Self-Congruence Drive Skincare and Bodycare Purchase Intention Among Millenials and Gen Z

  Tazkia Prifa Maharani ⁽¹⁾, Daniel Tumpal Hamonangan Aruan ⁽²⁾

  (1) University of Indonesia, Indonesia ,

  (2) University of Indonesia, Indonesia

  162-190

  • PDF

  DOI : 10.32924/ijbs.v9i3.384

  Abstract View : 750

  PDF downloads: 255
• The Influence of Perceived Ease of Use and Perceived Benefits on the Interest in Using Shopeepay Among Accounting Education Students at Muhammadiyah University Surakarta

  Muhammad Adi Krisnanto ⁽¹⁾, Dhany Efita Sari ⁽²⁾

  (1) Universitas Muhammadiyah Surakarta, Indonesia ,

  (2) Universitas Muhammadiyah Surakarta, Indonesia

  191-206

  • PDF

  DOI : 10.32924/ijbs.v9i3.398

  Abstract View : 773

  PDF downloads: 150
• The Effect of Brand Color Emotions and Perceived Value on Brand Association (Study on Somethinc Consumers)

  Nabila Nurul Alizha ⁽¹⁾, Popy Rufaidah ⁽²⁾

  (1) Universitas Padjadjaran, Indonesia ,

  (2) Universitas Padjadjaran, Indonesia

  207-220

  • PDF

  DOI : 10.32924/ijbs.v9i3.393

  Abstract View : 718

  PDF downloads: 170
• The Influence of Live Commerce Platforms on Generation Z Impulse Buying in Java Island: Use and Gratification Theory Approach

  Dominikus Kresna Widya Purnomo ⁽¹⁾, Werner R. Murhadi ⁽²⁾

  (1) Universitas Surabaya, Indonesia ,

  (2) Universitas Surabaya, Indonesia

  221-239

  • PDF

  DOI : 10.32924/ijbs.v9i3.392

  Abstract View : 860

  PDF downloads: 171