https://ijbs.ipmi.ac.id/index.php/ijbs/issue/feed 2025-03-05T08:36:33+00:00 Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM., CMA wiwiek.daryanto@ipmi.ac.id Open Journal Systems <p style="text-align: justify;"><strong>International Journal of Business Studies (IJBS)</strong> is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. <br><br>IJBS aimed to provide research articles in order to have a significant implication to the world of business management studies. IJBS’s primary objective is to bridge the gap between theory and practice in business management. <br><br>The journal covers a variety of business management topics and original researchers in the following areas such as:&nbsp;</p> <ul style="text-align: justify;"> <li class="show">Business Economics</li> <li class="show">Marketing Management</li> <li class="show">Financial Management</li> <li class="show">Financial Accounting</li> <li class="show">Strategic Management</li> <li class="show">Human Resource Management</li> <li class="show">Entrepreneurship</li> <li class="show">E-Business</li> <li class="show">International Business</li> <li class="show">Innovation and Competitiveness</li> <li class="show">Business Ethics and Sustainable Development</li> <li class="show">Management Accounting</li> <li class="show">Leadership</li> <li class="show">Organizational Behavior</li> <li class="show">Risk Management</li> <li class="show">Knowledge Management</li> <li class="show">Management Control System</li> <li class="show">Management Information System</li> </ul> <p style="text-align: justify;">Every manuscript contains research methods, empirical results, managerial implication and latest references from primary sources which based on Indonesian context or global issues that have a significant impact on contribution to the development of business management in Indonesia. Furthermore, IJBS is highly relevant to all professionals, managers, directors, consultants, entrepreneurs, business scholars, professors, academic researchers and graduate students in the field of business management.</p> <p style="text-align: justify;"><strong>The journal is accredited by the Ministry of Research Technology and Higher Education Republic of Indonesia NOMOR <a href="https://drive.google.com/file/d/1ApP7qbvhIOtcyi-Bja0F7JNlTG1Bez11/view?usp=sharing">158/E/KPT/2021</a> on December, 27th 2021 as&nbsp;SINTA 3.</strong></p> <p style="text-align: justify;">IJBS has become a CrossRef Member since the year 2018. Therefore, all articles published by IJBS will have a unique DOI number.</p> <p style="text-align: justify;"><br> <br><strong>ISSN: <a href="http://u.lipi.go.id/1494482135">2580-0132</a></strong></p> <p style="text-align: justify;"><strong>E-ISSN: <a href="http://u.lipi.go.id/1519895562">2622-4585</a></strong></p> https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/372 2025-03-05T08:36:16+00:00 Sasotya Pratama sasotya.pratama@ipmi.ac.id Liza Agustina Nelloh liza.nelloh@ipmi.ac.id

<p>The concept and strategies of Influencers marketing are often for tangible product or digital products over the years. However, the implementation of influencer marketing within service, especially the higher education (HE) sector remains underexplored, despite its success in other industries such as beauty, fashion, and e-commerce. This study aims to bridge the research gap by investigating the key roles, sectors, platforms, and types of influencers suitable for HE institutions. The objectives include identifying the roles of influencers in shaping perceptions and decision-making processes, determining the most effective sectors and platforms for influencer marketing in HE, and exploring the types of influencers best suited for promoting HE institutions. Findings indicate that credibility, trustworthiness, engagement, and social proof are critical influencer roles. The most relevant sectors are fashion, e-commerce, and health, while Instagram, TikTok, and YouTube emerge as the dominant platforms. Virtual influencers, micro-influencers, and niche influencers are identified as the most effective for HE campaigns. These insights provide actionable recommendations for HE institutions to strategically adopt influencer marketing, enhancing engagement with prospective students and strengthening institutional branding.<br>Keywords: Influencer for Higher Education, Credibility, Social Proof, Social Media Platforms, Virtual Influencers, Micro Influencers, Niche Influencers</p>

2025-03-05T08:36:16+00:00 ##submission.copyrightStatement## https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/366 2025-03-05T08:36:33+00:00 Misbahudddin M mmisbahuddin@apps.ipb.ac.id Mohammad Syamsul Maarif syamsul4958@gmail.com Arif Imam Suroso arifimamsuroso@apps.ipb.ac.id Yunus Triyonggo yunus.triyonggo@yahoo.co.id

<p>This study undertakes a comprehensive and systematic review of the influence of different leadership approaches within the telecommunication industry, a critical factor for organizational success. Using systematic literature review methods, it analyzed 51 articles from four databases across 24 countries. Among 27 leadership styles, there are two of the most studied leadership styles namely transformational and transactional leadership. In addition, newer leadership styles like strategic, agile, ambidextrous, level five, ethical, directive, participative, democratic, and smart leadership have gained attention. The research rigorously assesses how each style influences variables positively or negatively, focusing on the top five crucial aspects; organizational performance, employee creativity, organizational citizenship behavior, organizational culture, and employee performance. The telecommunications industry was chosen because of its rapid expansion, focus on technology, worldwide reach, and substantial economic influence. The industry's traits are closely associated with different styles of leadership.&nbsp; The study offers valuable insights into leadership style adoption in telecommunications and recommendations for further research.</p>

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