International Journal of Business Studies

Branding Strategy of PDI Perjuangan in Regional Election 2024: A Qualitative Approach

2024-10-31T04:12:04+00:00

Political branding strategies are key in attracting voters' attention and building a strong positive image. Honest and intelligent messages, as well as the use of positive symbolism, are considered effective in building voter trust and support. While social media offers opportunities, challenges in its use remain significant, including how candidates convey messages that are consistent and relevant to voter expectations, as well as the risk of misinformation and fake news that can damage a candidate's image. The research also highlights the importance of a deep understanding of voters' values and expectations in forming an effective branding strategy that is in line with political ideology. This research design uses a qualitative case study approach on the election of the Governor of NTB Province by the PDI Perjuangan. This approach can explore in depth the branding strategies of prospective candidates, political ideology and social media management as a means of promotion and communication. The method applied was in-depth interviews conducted with the NTB Pilkada winning team, consisting of five informants from PDI Perjuangan, conducted in May-June 2024 and visualized using NVIVO software. The results of the interview show that PDI Perjuangan was able to successfully form a personal brand that was relevant to the expectations of the community by implementing a focused and integrated strategy. Through an in-depth approach to political values and candidate vision, PDI Perjuangan can build a strong and trustworthy candidate image in the eyes of voters. The importance of consistency in conveying relevant and authentic messages through various communication platforms, such as social media, direct campaigns and community events, is key in strengthening effective personal branding. Social media management strategies by potential candidates from the PDI Perjuangan are an important key in influencing public opinion and strengthening the support base.

The Effect of Good Corporate Governance and Intellectual Capital on Financial Performance

2024-11-01T05:33:53+00:00

The purpose of this study was to investigate and assess the impact of Intellectual Capital and Good Corporate Governance on the Financial Performance of Banking Companies (Board of Directors, Audit Committee, and Independent Commissioners). 43 companies that were all banking companies were listed on the Indonesian Stock Exchange from 2019 to 2021, making up the study's population. The sample for this study, which consists of six banking organizations with the LQ45 index over the 2019–2021 research period, was chosen using a purposeful sampling technique. This research makes use of secondary data from the company's annual report. The GCG variable represented by the board of directors has a positive impact on return on assets (ROA), and intellectual capital also affects financial performance, according to the validity and reliability tests employed in this study.

The Impact of Fear of Missing Out on Impulsive Buying

2024-11-05T03:40:12+00:00

This study explores how the Fear of Missing Out (FOMO) affects impulsive buying during Shopee's Twin Date event in Indonesia. Employing the dimensions of a modified FOMO instrument, it scrutinizes the behavior of Shopee consumers in Indonesia when encountering this promotional event. The primary objective is to dissect customers' FOMO and its repercussions on impulsive purchases within Shopee Indonesia's twin date event, utilizing a modified set of indicators derived from prior research. Data was gathered through a well-organized survey given to 260 Shopee customers who participated in the Twin Date event. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The result of this study reveals that FOMO significantly influences impulsive buying. However, this study's limitation is its exclusive focus on the impact of FOMO on impulsive buying. It overlooks other variables like price, product quality, brand trust, and consumer preferences, which also play pivotal roles in influencing consumer purchasing behavior. These factors must be revised to ensure a comprehensive understanding of consumer behavior on e-commerce platforms. Thus, the study underscores that alongside technical and functional aspects, FOMO reflects its contribution to impulsive buying during promotional events such as Shopee's twin date event.

ANALYSIS SMART SUPPLY CHAIN (SSC) AND SUPPLY CHAIN RESILIENCE IN SUPPORTING SMART TECHNOLOGY AND ITS IMPACT ON OPERATIONAL PERFORMANCE ON A GEOTHERMAL COMPANY

2024-11-05T03:48:39+00:00

This research aims to analyze the influence smart supply chain to operational performance, supply chain resilience and smart technologies as well as roles smart technologies in mediating influence smart supply chain to operational performance and moderate supply chain resilience to operational performance at a geothermal company. The sampling design used in this research is non-probability sampling with technique purposive sampling. The processed data came from 242 respondents and then analyzed using Structural Equation Modelling (SEM) method. The research found that smart supply chain positive influence on operational performance, supply chain resilience and smart technologies, Supply chain resilience has positive influence on smart technologies and operational performance and smart technologies has positive influence on operational performance. The research results found smart technologies able to mediate the influence of smart supply chain to operational performance but not able to moderate the influence supply chain reselience to operational performance. This study shows that operational performance can be maximized and optimized using smart supply chain technologies to support implementation smart technology.

The Mediating Impact of Service Quality Towards Improving Sustainable Organizational Performance Private University in Indonesia

2024-11-05T03:53:47+00:00

This study aims to determine the challenges of dynamics in the turmoil of sustainable transitions in the context of Organizational Performance at LLDIKTI 3 Jakarta Private University The independent variables used in this research are Organizational Change, Risk Management, Good University Governance, and ICT Competencies while the dependent variable used is Organizational Performance and also the mediating variable used is Service Quality. The methodology used in this study uses quantitative methods, implementation questionnaires via Google form, then the output data is collected for further protection. The population in this study is Private University with a total of 283 institutions, in the context of the University cluster there are 68 institutions. The sample in this study were 376 respondents. Instrument analysis applied to SmartPLS 3.0 with stratified random sampling method technique. .In order for higher education institutions to be managed effectively, openly, accountably, and able to implement their learning and research objectives, good university governance is very important. Here are some suggestions for effective Good University Governance such as continuous improvement is necessary for good governance, and this requires regular assessment of policies, practices, and procedures to ensure they remain relevant, efficient, and aligned with the agency's mission and goals.

The Influence of Financial Well-Being on Happiness and Financial Decision Making in Indonesia

2024-11-05T03:54:36+00:00

Previous studies have investigated the effect of financial well-being on happiness, and emotions on financial decision making, but there were not many that have combined both. This research aims to reveal the effect of financial well-being on happiness, and the effect of happiness on financial decision-making among Indonesians. Source of financial well-being, province, and gender are included as moderating variables to the relationship between financial well-being and happiness. The analysis examined primary data from a sample of 152 respondents across the country with PLS-SEM and secondary data from World Happiness Report, GDP/capita, amount of saving in general bank and retirement saving for Indonesians with regression. Based on analysis on the primary and secondary data, financial well-being has positive correlation with happiness, and happiness has positive correlation with financial decisions. However, based on analysis from the primary data, there are no effect from all moderating variables. This research adds to the literature of financial well-being, happiness, and financial decision making, and its findings also provide opportunities for future research within the fields.

Talent Measurement Model of Islamic Banking: Theoretical and Practice Perspectives

2024-11-18T02:11:50+00:00

Talent measurement is a crucial component of talent management (TM). It involves the application of various measurement methodologies to assess the current and long-term potential, competencies, and contributions of employees in their roles. This study explores and integrates the theory of talent measurement from previous research with the practice of talent measurement model in Islamic banking. This study uses personal interview with the experts from selected Islamic banking in Indonesia, provides insights into how the traditional nine-box grid model is adapted within the context of Islamic banking, incorporating the principles of Maqāṣid al-Sharīʿah to ensure alignment with Islamic values. The findings suggest that integrating ethical dimensions into talent evaluation enhances fairness, employee engagement, and long-term organizational sustainability. Furthermore, the study highlights the importance of addressing talent risk factors and suggest strategies to improve talent retention in Islamic banking. This research offers valuable contribution to both theory and practice, proposing a more holistic and values-driven approach to talent management in the Islamic financial sector.