Motivational Factors on the Use of Mobile Food Delivery Services in Lapu-Lapu City, Cebu, Philippines

Authors

  • JAMES GARCIA ESGUERRA LAPU-LAPU CITY COLLEGE
  • Analiza A. Payao Lapu-Lapu City College
  • Nena M. Capitan Lapu-Lapu City College
  • Vanessa Sofia Caballes Lapu-Lapu City College
  • Mary Joy Queriado Lapu-Lapu City College
  • Chennie Pearl Razon Lapu-Lapu City College
  • Ma. Theres Cañete Lapu-Lapu City College
  • Cathleen Claire Dagatan Dagatan Lapu-Lapu City College

DOI:

https://doi.org/10.32924/ijbs.v7i2.247

Keywords:

Mobile food application, Technology, Motivational factors

Abstract

The study investigates the motivational factors that influence customers on the use of mobile food delivery services.  The study utilized a descriptive method to describe the factors that influence customers to use the mobile food application. A total of 100 response was garnered by the study. In addition to the survey, the study also presented the ASEAN development on the use of the application, it was observed that this emerging business model contributed to the gross merchandise value. In the context of the Philippines, it was found that it is already a growing business model that provided an avenue for the food and beverage industry to thrive during the pandemic. The results of the survey also showed that the identified factors were very influential in the decision of the customers to use the application. Further study is recommended using other indicators and approaches to have a better understanding of the use of mobile food delivery applications.

Additional Files

Submitted

2022-05-25

Accepted

2023-03-27

Published

2023-07-07

How to Cite

ESGUERRA, J. G., Payao, A. A., Capitan, N. M., Caballes, V. S., Queriado, M. J., Razon, C. P., … Dagatan, C. C. D. (2023). Motivational Factors on the Use of Mobile Food Delivery Services in Lapu-Lapu City, Cebu, Philippines. International Journal of Business Studies, 7(2), 16–22. https://doi.org/10.32924/ijbs.v7i2.247

Issue

Vol. 7 No. 2 (2023): International Journal of Business Studies

Section

Articles

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