The Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic

Authors

  • Siroj Jibril Al Rasyidi Universitas Pembangunan Nasional "Veteran" Jakarta
  • Prasetyo Hadi
  • Rosali Sembiring Colia

DOI:

https://doi.org/10.32924/ijbs.v6i1.215

Keywords:

performance expectancy, effort expectancy, social influence, purchase intention

Abstract

This study wants to analyze the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi.

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Submitted

2021-08-08

Accepted

2022-01-31

Published

2022-02-01

How to Cite

Al Rasyidi, S. J., Hadi, P., & Colia, R. S. (2022). The Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic. International Journal of Business Studies, 6(SI), 54–61. https://doi.org/10.32924/ijbs.v6i1.215

Issue

Vol. 6 No. SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable business

Section

Articles

License

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