PURNOMO, Dominikus Kresna Widya; MURHADI, Werner R. The Influence of Live Commerce Platforms on Generation Z Impulse Buying in Java Island: Use and Gratification Theory Approach. International Journal of Business Studies, [S. l.], v. 9, n. 3, p. 221–239, 2025. DOI: 10.32924/ijbs.v9i3.392. Disponível em: https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/392. Acesso em: 23 mar. 2026.