KARIMAH, Salsa Amirul; MARSASI, Endy Gunanto. Brand Love and Experience to Accelerate Loyalty Through Attachment Theory in Generation Y and Z. International Journal of Business Studies, [S. l.], v. 9, n. 2, p. 103–123, 2025. DOI: 10.32924/ijbs.v9i2.379. Disponível em: https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/379. Acesso em: 27 feb. 2026.