WICAKSONO, Hanggowo; HADIPRAWOTO, Triana Rahajeng. The Influence of Brand Communication on Brand Equity via Instagram (Case Study of Bright Gas Products). International Journal of Business Studies, [S. l.], v. 8, n. 2, p. 97–109, 2024. DOI: 10.32924/ijbs.v8i2.327. Disponível em: https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/327. Acesso em: 7 mar. 2026.