PUTRI, Aisyah Safira; ONG, Dr. Leonnard; PRATAMA, Sasotya. The Effect of Korean Celebrity Endorsement on Perceived Product Quality and Brand Loyalty: Case of Indonesian Skincare Brand in DKI Jakarta. International Journal of Business Studies, [S. l.], v. 7, n. 1, p. 28–37, 2023. DOI: 10.32924/ijbs.v7i1.258. Disponível em: https://ijbs.ipmi.ac.id/index.php/ijbs/article/view/258. Acesso em: 13 mar. 2026.