International Journal of Business Studies

INNOVATION THROUGH AI INTEGRATION: A STUDY OF AI TECHNOLOGY ADOPTION FOR THE MARITIME INSPECTION AND CONSULTING SECTOR USING SOFT SYSTEM METODOLOGY

M Raihan Suprajeni — 2025-05-14

The maritime industry, a global powerhouse for trade and transportation, is on the cusp of a transformative era driven by Artificial Intelligence (AI). This paper explores the potential of AI to revolutionize various aspects of the maritime sector, from navigation and route optimization to predictive maintenance and enhanced safety. In this paper, AI implementation in inspection and consulting industry will be studied, this AI will help fasten regulatory compliance process and maintenance services in maritime Industry. The study showed that there are four main stakeholders in AI implementation, which are Operational expert, Managers, Clients, and AI team. Each stakeholder has a crucial part to play in the successful implementation of AI in this industry. This study will map out the interest of each stakeholder using SSM, therefore giving a clear picture of what each stakeholder wants and their apprehensions. The result of this study is some conditions that need to be met by each stakeholder for the implementation of AI in this sector to be successful.

Job Crafting and Meaningful Work for Employees at Pt. X In Jakarta

Yohana Dian Anugrah — 2025-02-25

In the new normal era, both organizations and employees have had to rapidly adjust to unparalleled difficulties. PT. X, a digital consulting firm that focuses on installing core modules and ensuring safety equipment for mining machines, has faced similar challenges. To maintain a competitive edge, PT. X must prioritize the continuous productivity of its employees while also improving the quality and significance of their jobs. This will help to keep employees motivated and enable them to effectively adjust to any changes in the workplace. This study examined the relationship between job crafting and the experience of meaningful work among employees working at digital consulting firms in Jakarta. The study employed a quantitative approach and included a sample of 55 employees who were selected using saturation sampling techniques. The data was gathered via adapted iterations of the Comprehensive Meaningful Work Scale (CMWS) and Job Crafting Scale (JCS). Pearson's correlation analysis showed a significant positive association between job crafting and meaningful work. This suggests that employees who engage in higher degrees of job crafting tend to perceive their work as more meaningful. The results emphasize the importance of job design in improving the quality of meaningful work experiences. Organizations can cultivate a sense of meaningful work by promoting job-creating behaviors that empower employees to modify their duties and interactions. During periods of transition and uncertainty, it is especially important to have meaningful work, as it can inspire and drive people while also aiding the business in adapting to the new normal.

The Role of Innovation Capability and Social Media Marketing Capability to Improve SME’s Social Media Performance

Michelle Clysia Sabandar — 2025-02-25

Many Florists in Indonesia use Social. This quantitative research uses a purposive sampling technique that analyses 98 respondents who were collected using an online questionnaire. The theory used is Resource-Based Theory (RBT), where an analysis technique using SMART-PLS. Social Media Marketing Communication Capability, Social Media Product Development, and Innovation Capability are the variables studied to determine whether they will produce Social Media Performance for SME's Florist in Java. The results showed that Innovation Capability did not produce Social Media Performance with a t-value of 0.618 and a p-value of 0.537. Furthermore, social Media Marketing Communication Capability can also not produce Social Media Performance with a t-value of 1.085 and a p-value of 0.278. Meanwhile, Social Media Product Development Capability has a big role in producing Social Media Performance. Of the three variables, only Social Media Product Development has a significant role in producing Social Media Performance.

The Effect of Product Quality and Price on Purchase Intention with Perceived Value As Moderating Variables For Seafood Tomato Udon Products At Marugame Udon

Teguh Parbowo — 2025-05-14

Marugame Udon is a restaurant that serves Japanese fried udon and tempura dishes in Indonesia. This research aims to analyze the role of product quality and price with perceived value as a moderating variable on purchase intention toward seafood tomato udon product at marugame udon restaurant in Jakarta. The research method used in this study is a quantitative method using multivariate data analysis model, including Partial Least Square Structural Equation Modelling (SEMPLS), which samples from 150 respondents of Marugame Udon customers in Greater Jakarta. This research uses questionnaires with likert scale. Results of this research show that Product Quality has a positive effect and significant on Purchase Intention, Perceived Value has a positive effect and not significant on Purchase Intention, Perceived Value has moderated a positive effect on Price and Purchase Intention, Price has a positive effect and significant on Purchase Intention, and Product Quality has a positive effect and significant on Price. For further research, academics can explore these topics within other food companies. Another recommendation for future studies is to employ different sampling methods, such as stratified random sampling or systematic random sampling, to achieve a more diverse respondent pool. Increasing the number of research samples can lead to more precise findings and expanding the sampling locations can help capture a broader range of customer characteristics. For management, it is necessary to consider the time for launching food products in accordance with the targeted segment. For example, during a period when the number of customers is declining or it's a low season, management is expected to introduce products that are likely to be accepted by all market segments,

The Determinant of Training and Development, Competency Based Potential, and its Impact to Employee’s Performance at The Defense Ministry Department

Dewi Puspaningtyas Faeni — 2025-05-14

Purpose of this research is to determine the effect of motivation, competency-based potential, training and development simultaneously on employee performance moderated by work experience. Research methodology being used for this study was quantitative approach, a questionnaire instrument distributed to 198 people at the Defense Ministry Department. Resulted that Motivation, Collective Motivation, Competency-Based Potential, and Training and Development have a significant effect on employee performance. Competency-Based Potential, Training and Development do not have a significant effect on employee performance. The Moderating Role of Work Experience does not moderate the relationship between motivation and performance. Limitations: This study was conducted at the Defense Ministry Department. The variables studied are related to motivation, competency-based potential, training and development on performance which is associated with the work experience variable as a moderating variable. Providing practical recommendations to improve employee performance through more effective motivation, competency development, and training and development programs.

The Leadership Style Effect on Telecommunication Industries

Misbahudddin M — 2025-02-25

This study undertakes a comprehensive and systematic review of the influence of different leadership approaches within the telecommunication industry, a critical factor for organizational success. Using systematic literature review methods, it analyzed 51 articles from four databases across 24 countries. Among 27 leadership styles, there are two of the most studied leadership styles namely transformational and transactional leadership. In addition, newer leadership styles like strategic, agile, ambidextrous, level five, ethical, directive, participative, democratic, and smart leadership have gained attention. The research rigorously assesses how each style influences variables positively or negatively, focusing on the top five crucial aspects; organizational performance, employee creativity, organizational citizenship behavior, organizational culture, and employee performance. The telecommunications industry was chosen because of its rapid expansion, focus on technology, worldwide reach, and substantial economic influence. The industry's traits are closely associated with different styles of leadership. The study offers valuable insights into leadership style adoption in telecommunications and recommendations for further research.

HOW GREEN PRACTICE CAN DRIVE GREEN LOYALTY OF SLOW FASHION CONSUMERS?

Adinda Amalia Mahmud — 2025-02-25

This research aims to analyze the influence green image and green practice towards product loyalty slow fashion with green trust, green perceived value and green satisfaction as mediating variables brand slow fashion in Indonesia, this research used a quantitative descriptive method with 239 respondents who were product buyers slow fashion in the last 6 months, data was processed using the SmartPLS version 3 application to answer fifteen hypotheses in this research, the results of the study found a positive influence from green practice to green image, green loyalty, green trust, green perceived value and green satisfaction, while research finds that green image has no effect on green trust and green satisfaction, This research succeeded in generating a new paradigm regarding consumer loyalty in using environmentally friendly products and how environmentally friendly practices in the fashion industry can support environmentally friendly efforts. This research provides an overview of environmentally friendly practices in non-service companies.