International Journal of Business Studies

SMI Influence On Co-Branding Purchase

2024-04-24T04:40:38+00:00

This study aims to determine what co-branding factors can influence consumer purchases of local fashion brand collaboration products with social media influencers. There are four co-brand factors that we want to see influence consumer purchases, namely brand coolness, product involvement, and the relationship between the brand itself and influencers. Data collection was carried out through an online survey of 206 female respondents who live in the 10 largest cities in Indonesia and know nine collaboration products of local fashion brands with influencers from various backgrounds. The collected data then will be analyzed using the structural equation partial least squares (SEM-PLS) method to measure the relationship between brand coolness, self-brand connection with influencers, product involvement, influencer expertise, perceived suitability, attitudes towards co-brands, purchase probability considering self -brand connection with fashion brands and a tendency towards novelty seeking, Based on the research concluded that brand coolness has positive influence but no significant effect on perceived fit. Self-brand connection with influencers is unable to moderate the relationship between brand coolness with perceived fit, product involvement has a negative effect but not a significant effect on perceived fit. This study shows that there is a relationship between SMI expertise with perceived fit. Meanwhile, SMI expertise has positive effect but not significant on attitude towards co-brand and expertise has a negative and insignificant effect on purchase probability, perceived fit has positive and significant effect on attitude towards co-brand, noted that attitude towards co-brand positively and significantly has an effect on purchase probability.

A Digitalization in Banking Industry: Impact of Interface Design on Customer Loyalty of Mobile Banking in Indonesia

2024-03-25T03:18:40+00:00

This research is a study to analyze the effect of Interface Design on customer loyalty in mobile banking applications in Indonesia. This research methodology uses a questionnaire distribution technique for millennial generation respondents who use mobile banking in Indonesia, using the Likert Scale method, and data processing techniques using the Structural Equation Modeling (SEM) method. This research aims to examine the significant influence of Interface Design on customer loyalty in mobile banking applications in Indonesia. This digital transformation in the banking industry provides benefits for both banks and their customers. Banking digitalization can provide benefits for accelerating customer transactions, avoiding human errors for manual transactions at offline branches, and increasing banks’ efficiency because it reduces manual processes in serving customer transactions. For customers, mobile banking applications accelerate transactions, time efficiency without having to come to an offline branch, and flexibility to create transactions. The hypothesis indicates that interface design significantly impacts loyalty customers using mobile banking applications. This research is useful for the banking industry to accommodate a user-friendly interface design to increase the competitive advantage for banks that provide mobile banking applications.

Competencies Increase the Value of Job Seekers: a Case for Fresh Graduates

2024-04-24T04:41:34+00:00

The purpose of this study was to determine the direct and indirect effects of formal education and salary variables on time looking for jobs with competence as the intervening variable. This study uses prime data in the form of questionnaires which are distributed to fresh graduate students who have gotten jobs. This study used the intervening regression method with R Studio software to process the data. The research results formal education cannot directly affect the competence of fresh graduate students and can indirectly influence formal education through competence on time looking for jobs. Meanwhile, salary can affect competence directly and have an indirect effect between salary through competence on time looking for fresh graduate student jobs.

Linking Employee Engagement To Employee Value Proposition: Insight From Faculty Of Administrative Science Universitas Indonesia

2024-03-25T03:15:27+00:00

This study is aims to examine the role of employee value proposition towards employee engagement at faculty administrative science Universitas Indonesia. Lecturers and academic staff are human resources who play an important role in improving student education and achievement and are also one of the key components of the education system in higher education. The object of research is private university lecturers and academic staff. By distributing questionnaires as research for data collection. This research used 117 respondents from lectures and academic staff. The sampling technique was purposive sampling. The analysis tool used is the descriptive and inferential with SPSS 23. The research results show that employee value proposition have positive and significance effect towards employee engangement. Fulfillment of the employee value proposition results in stable and group employee engagement dedicated employees, as well as an environment with an innovative mindset and performance improvement can also be influenced by a committed workforce.

An Empirical Analysis of Financial Literacy As Mediator For Stock Investment Intention Among University Students

2024-04-24T04:29:52+00:00

The participation of generations Y (millennials) and Z in the stock market is the lowest in terms of capital invested. There is an urgency to involve the young generation in stock investment. Therefore, the aim of this study is to analyze the influencing factors of stock investment intention in university students. Four variables were included: financial literacy, risk tolerance, internal locus of control, and the stock investment intention of university students. The study also examines the mediating role of financial literacy. This quantitative study involved 153 students from a private university in Tangerang, using purposive sampling. Data collection was done using a survey questionnaire, distributed online. Partial Least Square Structural Equation Modeling (PLS-SEM) was used for data analysis. The study discovered internal locus of control is not found to positively influence stock investment intention, but financial literacy and risk tolerance, respectively, have a positive influence on stock investment intention. The study also demonstrated that Internal Locus of Control and Risk Tolerance have a substantial impact on Financial Literacy. Finally, this study confirmed the mediating function of financial literacy in the interaction between Risk tolerance and Stock Investment Intention, as well as between Internal Locus of Control and Stock Investment Intention.

Keywords: Stock Investment Intentions, Internal Locus of Control, Risk Tolerance, Financial Literacy, mediation

Interpreting the Elements of Halal Tayyiban into Regional Development: The Case of the Siak Regency

2024-03-25T02:58:37+00:00

This paper examines the integration of Halalan Tayyiban principles within the sustainable development policies of Siak Regency, Indonesia. The regency was recognized as a "Green Regency" in 2016 for its environmental initiatives. It explores the alignment of these Islamic ethical teachings with Siak's jurisdictional approach to achieving socio-economic and environmental sustainability. The methodology involves a comprehensive literature review and thematic analysis of secondary data. The discussion highlights the potential of incorporating Halalan Tayyiban to strengthen environmental sustainability, promote social equity, and enhance economic development. The discussion also acknowledges the challenges such as regulatory complexity and cultural sensitivities. Recommendations include streamlining regulatory processes, fostering interfaith dialogue, leveraging market differentiation, and investing in community education. Future research directions are proposed to quantify the impact of Halalan Tayyiban principles on sustainability outcomes and explore the scalability of Siak's model. The study contributes to the topic of enhancement regarding sustainable development within Islamic ethics and offers insights for regions seeking to integrate traditional wisdom with modern governance.

The Impact of e-Service Quality on e-Satisfaction and Loyalty in BTN Mobile:

2024-03-25T03:00:49+00:00

This research study the relationship and the impact of e-Service Quality on e-Satisfaction and loyalty in the BTN Mobile Banking users. This study uses modified dimensions of the E-SERVQUAL instrument to determine the e-SQ of BTN Mobile Banking service in JABODETABEK which are Personal Needs, Site Organization, User-friendliness and Efficiency. 103 respondents were involved in this study and the results showed E-SQ have significant impact to E-Satisfaction and Loyalty. Data analysis was performed using SEM-PLS. The limitations of this study are that the scope of the population is only in the special province of Jakarta, and the variables related to e-satisfaction are only emphasized from the perspective of user experience and interface while the research scope on e-satisfaction is very wide. The findings of this study show that in Internet banking, in addition to the technical and functional aspects of -SQ reflects the importance of contribution to e-satisfaction and e-loyalty.

Keywords: E-Service Quality, Loyalty, Customer Satisfaction, E-Satisfaction